Neal' s Yard pioneer dies in car crash
by GERVASE WEBB

 


NICHOLAS SAUNDERS, the man who coined the phrase "alternative society" and changed the face of Covent Garden, has died in a car crash aged 60. The son of a director of the London School of Economics had been a rebel since the time he tried to blow up the chapel at his school, Ampleforth. In the Sixties he was a squatter in Chelsea, and in 1970 he published the vade mecum for a generation -- Alternative London.
To the outrage of the Establishment, Saunders offered advice on how to live in London free and how to avoid getting arrested.
His next venture was to buy a derelict warehouse in Covent Garden 22 years ago. The Neal's Yard Wholefood Warehouse became a model of its kind -- a successful example of capitalism with a conscience.
In 1988 Saunders "discovered" ecstasy. He became a fervent proseletyser for the drug, writing three well-received books about ecstasy and the dance culture.
Saunders died in a car that swerved off the road in South Africa. The woman driving was seriously injured. His body will be brought back to England. He leaves a partner, Anja, and son Kristoffer, 19.

Nicholas Saunders: rebel founder of the alternative society